CYBER HEALTH
WORKSHOP ONE
YOUR BRAND
WORKSHOP TWO
LET'S GET STARTED
WHAT IS A BRAND?
When you hear the term "brand," what comes to mind? Share your own definition of what you think the term brand means with a partner for the next 60 seconds.
Click this link to share:
Questions to Consider:
1) What are some common brands that you see in the media?
2) Do people have brands?
1) DISCUSS
A BRAND is a reputation or impression!
This can be with a product, a place, or a person.
2) ASSESS
Scenario 1: My First Date
Now that you have discussed the brands of each restaurant, listen to the audio below and select the best brand.
Scenario 2: Car Shopping
Now that you have discussed the brands of each car, listen
to the audio below and select the best brand.
3) ENGAGE
Directions:
Select a celebrity name from the list to the right. Think of three descriptive words to describe them as a celebrity.
Post your person's name and your three descriptive words in the discussion forum.
The descriptive words should all be adjectives. Avoid sharing stories or statements. Just use three descriptive words to describe the person.
After everyone had posted to the discussion forum, review and share posts.
Personal brands
Donald trump
taylor swift
kanye west
CHRIS BROWN
oprah winfrey
katy perry
nicki minaj
beyonce
JUSTIN BIEBER
JAY Z
CARDI B
lebron james
bruno mars
J COLE
YOUR PERSONAL BRAND
4) THINK
Share three positive characteristics that describe your brand!
YOUR social media BRAND
5) EVALUATE
View your social media accounts. Assess whether your social media brand is an accurate depiction of your personal brand.
Question: How can your social media brand impact
your personal life offline?
